How to be Street Smart in Today's World
Greetings to all and Merry Christmas!
Regardless of how you celebrate the holiday season, I hope you have a happy one and are getting ready for a great new year in 2014!
I will be starting a new thread called the "streetsmart term of the week" - which is intended to help you become more "life smart" in a number of ways as you develop yourself over time. Remember, we are all a "work in progress" regardless of our age and we can always learn more!
This is one of the hardest things there is to do when marketing your business. The ability to communicate who you are and what you do in simple, easy terms. Be at the Richmond Convention Center October 5th to hear me explain exactly how to get it right!
Streetsmart people understand how to take academic learning and apply it immediately in the real world. If they can't, they disregard it as unnecessary clutter. For example, I know a person who took a finance class and the next day came back to his company and started using the principles he learned...he also used it in his daily life dealing with auto dealers, real estate agents, etc. In other words he knew how to take the academic information and boil it down to real world very quickly and easily. This is the key to being streetsmart...don't ever let anyone tell you otherwise!
There are a lot of things that matter in business and in life...and one of the most important skills on the planet is the ability to speak well and convey an important message.To take it another step further, when one can speak and articulate an inspiring message that moves people to take action, people will flock to hear you. And to take it even one more step higher, the ability to raise people to a higher level and get them to think about the really important things before "working on all the small stuff" will completely set you apart from everyone else. It's not easy to do - but you can learn to do it. These are the things that move people to a higher level in both their personal and business lives...and these are the people that are generally tagged as leaders in organizations. Don't think you can't do it...you can. All you need to know is how. That's why I created my tools, my book, my DVD. I call them "street smarts" because I boil everything down to the MAIN THINGS.
One thing to always remember when giving a speech is the "Rule of 3." This rule simply states that most audiences you speak to aren't going to remember much of what you say. However they WILL remember how you made them FEEL. If you remember to keep your speech to 3 MAIN POINTS, you have a much better chance of getting your message across and inspiring your audience. And always make the third point one that touches them emotionally...this is the real secret to great speeches.
Start with the basics...you must know them COLD! Start with my Street Smarts for Success DVD...how to be a great at public speaking and giving presentations. Available on stevepatterson.com
The street smart person knows the "economizing problem" cold. And by understanding what it is, they make better choices. The first person to answer define the economizing problem on this blog or in an e-mail to me wins a free book!
I define Street Smarts as "the shrewd ability to thrive in an hostile environment."
Part of being "street smart" means being a good critical thinker...a person who can quickly size up a situation, look forward and reason backwards, and pick the right approach to handling a situation. What we're talking about is being a good strategist. The first step to being a good strategist is to understand that there are FOUR RULES OF STRATEGY.