WHY DO HUMANS BUY?
As a marketing and sales professional this is something I've wondered about over the years..why do we buy? What really triggers our purchasing behavior? What truly creates loyalty with customers? After spending many years studying, applying and using my own technique, I can guarantee one thing with this bold statement:
HUMANS DO NOT BUY ON PRICE. PERIOD
So if we don't buy on price, what DO we buy on?
The answer is VALUE...
However the challenge is people do not understand value, the components of value, the value formula, how to explain value easily and effortlessly so the customer thinks about value and not price....I could go on and on.
I give this talk all over the country and the response is always the same "wow I need this bad. All I do (or my sales force and employees do) is talk price all the time!!"
DON'S WASTE ANY MORE TIME FIGHTING THE PRICE WAR!
CALL ME NOW AT 804-539-8433 OR E-MAIL ME AT STREET4SUCCESS@AOL.COM AND LET'S GET ON YOUR NEXT CONFERENCE, EMPLOYEE MEETING ETC.
Or you can wait and watch your gross margins continue to leak and erode. You can't afford to let that happen!
And here's another great thing about this - it doesn't matter what you sell or what service you provide - THE VALUE FORMULA IS THE SAME!!
I've been in business for over 33 years, with most of that time spent in the sales and marketing role...and of course communication is VITAL in that role.One thing I've noticed over the years is many people REALLY STRUGGLE with communication skills - and it holds them back. It keeps them from getting promotions, from making more money, from getting better results, from selling themselves, their ideas, their products and services effectively. The bottom line is communication skills are perhaps THE most important element to your success.
Ultimately we are always wanting to communicate VALUE - and after all these years I realized that most people in the sales world can't even DEFINE what "value" even is!!
VALUE OF YOURSELF, OF YOUR PRODUCTS, SERVICES, IDEAS - COMMUNICATING THEM EFFECTIVELY CAN MAKE ALL THE DIFFERENCE.
MY BOOK AND DVD (click on "add to order" button on left to order) CAN SHOW YOU IN A SHORT TIME THE SECRETS TO BEING A GREAT COMMUNICATOR, BOTH PERSON TO PERSON AND IN FRONT OF A CROWD - A GREAT PUBLIC SPEAKER. ADDITIONALLY I SHARE WITH YOU THE SECRET FORMULA TO UNDERSTANDING VALUE WHICH IS THE SAME FORMULA TO INFLUENCE AND PERSUADE OTHER PEOPLE. THIS INFORMATION IS GOLD
My book is LOADED (click on "add to order" button on left to order) with over 75 tools you can use to improve your success. The book is only $9.95 and can absolutely change your life! My DVD expands on that same knowledge and allows me to explain these critical concepts even further...and is ONLY $20!!
So for these low prices I can give you tools that take most people YEARS to learn - and you can learn them FAST because all the pain of "not knowing" and "learning the hard way" have been removed.
YOU CAN ORDER BOTH OF THESE TO THE LEFT OR YOU CAN ORDER THE BOOK FROM AMAZON.COM. SIMPLY TYPE IN STEVE PATTERSON'S STREET SMARTS FOR SUCCESS AND THE BOOK WILL COME UP.
DON'T WAIT ANY LONGER - TAKE ACTION NOW!!
LEARN ALL ABOUT COMMUNICATION SKILLS, PRESENTATION SKILLS AND MOST IMPORTANTLY HOW TO UNDERSTAND AND SELL YOUR VALUE!!
In this book and DVD, I cover a number of tools and secrets that will give you an absolute advantage over others but more importantly will allow you to bloom into all the success you were born to achieve!
By learning and understanding how to communicate and knowing the secrets to the VALUE formula you will be armed with answers to the following:
What is VALUE?
How to define VALUE?
How to articulate and describe value and understand the value FORMULA.
How to position yourself as a person or company that creates and delivers VALUE.
How to articulate VALUE to your customers either in person or on the phone
How to master the language of value and diminish the word "price" in the conversation
How to understand the VALUE FORMULA in any situation!
How to spur people to ACTION using the VALUE FORMULA and a time tested method that creates ACTION.
How to sell yourself, a product or a service. We are all salespeople and my formula will help you understand how to be GREAT at selling.
Testimonials from experienced salespeople who recently participated in my presentation:
Steve that is AWESOME! I should have known this YEARS ago!
Steve - I am now practicing and using your formula in ALL my sales calls- and I can't believe the difference in the outcome of my calls or visits!
Steve can you create a video about this so my dealers can share with their employees?
This is AWESOME material! And the way you tied it to leadership skills really got my attention as well
I could go on and on but you get the picture!
So you now have a choice - keep struggling with a sales force or customer service group that can only talk about PRICE - or TAKE ACTION NOW AND CALL TODAY
804-539-8433 AND TAKE THE FIRST STEP TO TRULY CREATING A "BLACK BELT" SALES ORGANIZATION!!
YOU must believe you were BORN TO WIN --and you can LEARN to excel at SPEAKING and COMMUNICATING as it's not something you were just "born with."
YOU also were born to SUCCEED, but you must first BELIEVE it, and then TAKE ACTION to make things happen in the smartest, easiest way possible. This is what gave birth to my whole "Street Smart" idea. (I also refer to these skills as "Life Smarts" because they will help you in ALL ASPECTS of your life)
You see, to be successful at anything, whether it is in business, non-profits, or life in general - you don't have to know everything - but you MUST know the MAIN THINGS that can drive success in your business or in your life.
The ability to speak in public is no different. There is a right way and a"not so right" way. There are many different styles and approaches. But at the heart of it all there are several secrets to becoming OUTSTANDING on your feet. There are also secrets to becoming a great interpersonal communicator and BOTH of these are critically important on your personal journey to success.
I can help you get there. I am uniquely qualified because I've "been there and done that" thousand of times!
With quite a bit of formal education as well as 30 years business experience, I've been told by many that I speak and communicate exceptionally well and "take complicated subjects and make them easy to understand." That's the purpose of my e-book and my speaking engagements and I know you will enjoy them. I cover REAL WORLD information that you need to know to succeed, and you can order my e-book just to the left or go to Amazon and type in Steve Patterson's Street Smarts for Success - A Step by Step Guide."
Leadership and Communication skills are at the heart of so many things, and leaders must know how to communicate well whether in front of a crowd or with written communication.
The same holds true for interpersonal skills, the ability to communicate effectively, and the unique ability to speak in front of a crowd, get them on your side, and spur them to take action. This is all about leadership in action.
I've spent most of my life in various aspects of leadership and communication...speaking over 2000 times to various groups and I KNOW the MAIN THINGS you need to KNOW and DO to be an extremely successful leader and communicator.
And that is exactly what I've put in my presentations and my materials, and make it so EASY TO UNDERSTAND.
I've spent YEARS studying and perfecting how to understand leadership and become a great communicator, and have developed a formula for succes that WORKS. I share this formula in various ways:
1. As a speaker at your event
2. Through products that I've developed.
3. Through personal coaching sessions.
I KNOW FOR A FACT that you will understand what leadership is, be a MUCH BETTER communicator, MUCH QUICKER, by learning my "street smart formula" for leadership, communication and public speaking skills. This also includes key principles for sales, as we are all salespeople in some manner or the other. We are all always selling ideas, products, services, or ourselves. THAT'S WHAT LEADERS DO!!
SEE TESTIMONIALS BELOW AND CONTACT ME NOW BEGIN CHANGING YOUR LIFE!
Please contact me at 804-539-8433 or e-mail me at email@example.com for speaking engagements, and I look forward to helping YOU or YOUR ORGANIZATION succeed !!
"I'm 56 years old and the fear of being a leader and public speaking has always held me back - I wish I had Steve's help in this area YEARS ago." CEO from insurance firm in Virginia
"Steve your "10 steps to success"PUBLIC SPEAKING formula is awesome - where did you come up with it? I wish I knew it YEARS ago" - participant at American Marketing Conference
"Steve is by far the best speaker and communicator -- and one of the best leaders in our company" - Comment from President and CEO
"Steve, where did you come up with the "Street Smart Success Formula? It makes so much sense once you explain it! I should have known this LONG ago!" Conference attendee from the American Marketing Association.
"Steve is a leader and also has a gift for public speaking, that quite frankly few people have." Student from South Carolina
"Steve, thank you for reducing your message to the main things for those of us on Capitol Hill to understand...it is extremely rare that people know how to do that"....Senator on Capitol Hill, Washington, DC
"Steve I wish I would have had all this years ago" Conference attendee from Florida
"Steve, your thinking is WAY AHEAD of most people's - you need to share this message!" Friend from Virginia
"Thank you for giving us the "Street Smarts" to be great leaders, communicators and business owners." I am MUCH BETTER than I was before - just by using the tools you gave us! Student from Raleigh, NC
"Steve is voted by far the best guest lecturer we have had in my class here at NC State University" Professor at NC State
SPECIAL OFFER ON COMMUNICATION AND PUBLIC SPEAKING DVD!!
Don't believe that you have to know everything, or have a certain title, a certain job, to be great. You can start NOW and great things will happen in your life as you become a much better communicator, both person to person and in front of a group of people. You are much more likely to get promotions, to get the best job offers, and to make more money, because at the end of the day, the ability to speak well in front of a crowd can immediately seperate you from the THOUSANDS of people who are scared to death to do it!
YOU JUST NEED TO KNOW THE RIGHT THINGS TO DO.
Here are just a few things you will learn in my formula:
1. The best way to create rapport with people
2. The number one rule of human behavior and how to use it to your advantage.
3. The number one enemy when giving a presentation...and it's NOT fear!
4. The number one "secret weapon" to use in becoming a great speaker and presenter.
5. Why great communicators tend to make the most money and get the best jobs.
6. The secret to moving in a presentation... when and how to do it.
7. Secrets to gaining confidence before giving a speech...as well as in your everyday life.
8. The secret and understanding to "owning the room" when giving a presentation.
9. How to influence and persuade others by understanding the value equation COLD (something most people don't understand!)
10. The secret to using the microphone or not when giving a presentation.
11. Why you will be WAY AHEAD of most people by understanding these concepts.
12. The key to understanding what the best presentation you ever give is
AND MUCH MORE! ORDER or CALL NOW AND CHANGE YOUR LIFE - NO MORE WAITING - TAKE ACTION NOW
I've spent YEARS studying why some people and organizations are so successful, and why others fail. And, after spending many years in marketing and helping others grow their businesses, it became very clear to me that, in order to achieve success, there is a FORMULA TO FOLLOW, regardless of how you define success.
So...if you need a speaker who is a seasoned business professional? One that can connect with your audience and leave them with a toolbox full of real world tools to use to perform at higher levels?.
YOUR SEARCH IS OVER.
My presentation on "The Street Smart Formula for Success" is a presentation that your audience won't easily forget. It is packed with stories, lessons learned, and plenty of tools to help people and organizations perform at high levels. Your audience will laugh, learn, and maybe even cry a little as I go through many of my life's experiences on a personal and business level, and will inspire them to return to their daily jobs with a hunger to perform at higher levels.
You see, what I've discovered over the years is a formula for success that works...regardless of how you define success. And that formula revolves around the word ALIGNMENT - aligning your daily activities with your goals, strategies, tactics, and resources. This is what prompted me to write my book "Steve Patterson's Street Smarts for Success - A Step by Step Guide" and create my DVD series.
What is really fascinating is the fact that once I outline the success formula, people are amazed with how quickly they can realize results! It doesn't matter if it is at a personal level or at a business level, the Street Smart Success formula is the same.
I've created a number of products to help spread the street smart message, but none is better than the live presentation for your next meeting or event. You will be glad to see your students, members of your organization, or employees of your business be motivated and inspired to TAKE ACTION and go MAKE THINGS HAPPEN.
As a Vice President of Marketing at a large east coast firm, a published author and Member of the National Speaker's Association - Virginia Chapter, I've given hundreds and hundreds of speeches over the years. I've also created a few "how to" tools (such as the DVD and book to the left) to help people improve their communication skills, both one-on-one as well as to a group - how to be a great public speaker.
I am based in Richmond, Va. Please contact me if you want a speaker that can make a difference in the lives of your audience, and send them away with a formula to success that works, and a toolbox full of tools to make their lives and organizations better.